MAXWELL CHAN
MAXWELL CHAN
Strategy-driven, technically grounded
Maxwell Chan
About Me
I enjoy building things that turn ideas into something useful. Much of my work lives at the intersection of technology, analytics, and strategy, where I’ve explored everything from data-driven tools and automation systems to mentorship and community platforms. I’m motivated by curiosity and a love for structured problem-solving, thinking through messy problems, breaking them down, and turning them into practical solutions. Whether I’m working on a product, a system, or a new idea, I’m most interested in building things that are thoughtful, scalable, and genuinely helpful.
Education
Skills
EXPERIENCE
A timeline of my professional journey and the value I've delivered to teams and projects.
Freelance Consultant
Serving 3 clients. Reduced data processing time by 96% by building a Python pipeline for Amazon operational data. Led product discovery and MVP development for an AI-powered mentorship platform.
Marketing Technology Intern
Replaced a costly enterprise monitoring tool with a custom Python solution. Accelerated analytics workflows by 7x and developed a prioritized SEO improvement strategy.
Data Management Intern
Delivered a 99%+ reduction in lead processing time by redesigning workflows and building a validation pipeline. Implemented end-to-end data controls to ensure operational reliability.
CASE COMPETITIONS
Select strategic challenges and award-winning solutions.
MIS 311 Business Modernization
UPenn Consult for America
BUMA x JBL Case Competition
NYU Product Case Competition
UNIQLO x BUBFS
BEAM Case Competition
Selected Projects
Marketing Analytics Library
Developed a Python-based analytics library to extract and analyze website visitor behavior beyond standard GA4 reporting, with metrics tailored to company-specific decision-making needs.
Website Monitor Tool
Built a custom uptime and audit monitoring system covering performance, accessibility, and SEO. The tool replicated core enterprise features and enabled the decommissioning of a six-figure annual software platform.
Data Pipeline Automation
Created an automated, Selenium-based data pipeline that connected Amazon marketplace data directly into the company's analytics platform, eliminating manual extraction and reporting workflows.
Data Scrubbing & Compliance
Built a Python-based system to automatically scrub, standardize, and validate customer lead data in line with business requirements and compliance standards, replacing a team-wide manual process.
Email Marketing Tooling
Developed a lightweight internal email system that enabled fully branded marketing campaigns without reliance on recurring third-party email marketing platforms.
Revenue Reconciliation
Created an internal application that reconciled booking and promotion data across platforms to identify discrepancies and surface previously missed revenue.
Website Design & Prototyping
Designed and prototyped marketing websites in Figma and supported deployment and ongoing management on Squarespace for non-technical teams.